The Story of Ruth
Ruth brings a wealth of marketing and digital experience to business. The services provided by Fuller Marketing deliver strong business growth to clients, with results that are measurable. In the process waste and inefficiency is removed. Ruth has worked with a wide range of clients from sole traders to large scale companies.
Brand’s Ruth has worked with include Bishopstown Credit Union, Cork On Ice, Elite Pilates, Cork Chamber of Commerce, Network Cork, McDonald’s, Aviva, Emirates, Mars Ireland, Reckitt Benckiser, L’Oreal, 7up, PepsiCo, EOne Movies, Musgrave Group and RedFM.
Fuller Marketing was founded on the insight that many SMEs shy away from bringing in the best digital expertise because of cost. In 2017 there is a real need for digital marketing and most businesses recognise this. We offer senior level marketing at a reasonable price. We take care of your marketing from start to finish. Solutions are delivered in a focused way: What is the message? How should it be conveyed? Who to? And when?
As well as 3rd Party Marketing – known as 3PM – we work on new projects with a number of clients. This could involve a new website, brand position, a new product launch or an analysis of the business to yield strong growth.
The Story of Sheila
Sheila Kelleher is Strategy Director with Fuller Marketing. She holds a BA (Hons) Business & Economics and as part of the Fuller team is focused on delivering results to meet their client’s needs, identifying growth potential and helping to provide marketing and business solutions to their commercial challenges.
She brings vast experience having worked for 17 years with an Australian owned multinational PLC as General Manager EMEA and latterly as General Manager – Worldwide Gold Mining, Developing Markets & EMEA Operations. She led high performance teams across Manufacturing, Sales, New Business Development, Marketing and Distribution and strategic change initiatives including the development of a new WW business division targeting emerging markets in MEA, CALA and APAC growing it to revenue levels of >US$100m per annum.
Kelleher says “My industry experience on strategic planning, international business development, sales and channel distribution has already come into good use and if I can save any client from the pain of making some of the mistakes I did along the way, then that’s all the better.”
Prior to that, Sheila’s early career experience was shaped by her work in the Cork International Choral Festival, UCC, Cork Enterprise Board and Cork Corporation. From the outset, Fuller Marketing has the right elements, the ‘spark’ and the experience to add value to businesses that require short-term project and campaign support, through to 3rd Party Marketing (3PM) support services, where we act directly as the marketing department as an extension to a business or as an arm of an existing department tasked with specific objectives. ”
We work with a diverse client base, we love what we do and look forward to doing more!”
The Story of Adele
Adele Ward is our team’s Marketing Manager and brings a wealth of experience with 20 years of indepth industry knowledge, insight and expertise at her fingertips. She has been key to developing strategic ATL and BTL marketing, advertising and communications campaigns for clients in a variety of industry sectors including retail, tourism and local authorities across her career to date, working with clients such as Cork County Council, Cork City Council, Opera Lane, and the O’Donoghue Ring Hotel Group.
With a Masters in Business Studies and industry qualifications in Digital Marketing and Social Media, Adele’s passion for learning and doing is ‘legend’, so much so that she is a regular industry guest speaker in the College of Commerce for the Marketing with Advertising & Public Relations course!
We love how she focusses on teamwork and skills development and keeps our fast-paced environment running like a well oiled machine whilst in her spare time she still manages to do volunteer work as PRO for the Youghal Tidy Towns Committee.
The Story of Denise
Denise O’Donovan’s role as Marketing Manager adds specialist B2B expertise to the FM team. Denise is a talented and creative senior marketer with an award-winning track record in devising and delivering campaigns centred on brand awareness building, lead generation, marketing strategy, sales enablement and analysis.
During her time at Crisp Thinking, UK, with clients including Disney, Sony, Coca Cola, Gucci and Chanel, she played a central role in the winning of the LinkedIn Marketing Award: Best Lead Generation in EMEA, in 2017.
Denise’s early career in news journalism allowed for an easy transition into communications roles, including the Dept of Foreign Affairs and Trade. Her honed writing and communication skills are central to her unique abilities in delivering content marketing strategies and being able to define and articulate the ‘B2B story’ for clients.
Denise holds a BA in History, Politics and Social Studies and an industry qualification in Journalism, PR, Event Management and Digital Marketing. She is also passionate, driven and determined, a tremendous team player.
The Story of Katie
Katie Nagle is our ‘go-to’ Marketing Executive when we need to build and execute SEO, display ad campaigns, digital communications and monthly report analytics for our client base. She is social media savvy, with an innate sense for identifying the style of messaging that reaches the core target audience.
Katie’s career experience since completing Business Management in Hospitality in Cork Institute of Technology led her to junior managerial roles in 5* luxury Hotels, but she found her true calling with Fuller Marketing. Her experience and training in the leisure and hospitality sector instilled an appreciation for high standards of professional service, attention to detail and the softer skill sets required to work well with people.
Katie excels in creative campaign development and adopts a hands-on role in AV project work. She is a considerate, consultative and responsible team member who thrives on the success of client campaigns. And if that wasn’t proof enough of her conscientious nature, she has also served as a Poll Clerk for all Referendums and Elections since 2012.
The Story of Kate
Kate O’Herlihy is our media, promotions and events Marketing Executive and her skill sets include creative content generation, media liaison and outdoor promotions. She graduated with a BA in Marketing from Cork Institute of Technology and her career experience since then has been significantly embedded in Events and Media promotion. Her work with Cork’s RedFM provided an early introduction to Fuller Marketing and her talent for organisation, decision-making and the instinctive ability to seize and capitalise on ‘real-time’ promotion and marketing opportunities was evident from the outset. Kate joined Cork’s RedFM in 2015 working as a Red Patroller and progressed to Marketing & Events Executive and continues to work in that capacity in addition to her role with Fuller Marketing. As part of the team, she has added the sense of ‘energy’ that stems from working in the ‘live’ media environment and we love the drive and motivation that guarantees our clients the attention and results-focus they deserve.
The Story of Joan
Joan Crowley is our Arts & Design and Culture Marketing Executive. She holds a BA (Hons) in Anthropology & Spanish which she used as a foundation for postgrad qualifications in Creative & Digital Marketing and has recently completed a Masters in Art & Design (LIT). Joan is a natural teacher and facilitator who thrives in working with individuals and teams in creative environments. Her career has led her from working in NGO’s in Latin America & India, in marketing & business development and teaching roles, where she experienced first-hand the benefits of utilising social media platforms to promote social enterprise. As artistic director of the Ranelagh Arts Festival, she designed and implemented an urban farming and outdoor art project with Dublin City Council. She has also worked in production, fund structuring, PR and media engagement roles in events such as the Carlow Arts Festival, Borris House Festival of Writing & Ideas, The History Festival of Ireland and Cork Midsummer Festival. She brings an exciting, creative events management and education in the arts dimension to our business and our clients.
The Story of Sophie
Sophie Olsthoorn is our marketing communications, digital and programmatic Marketing Executive and she is also a bona fide music teacher in her spare time. Sophie holds a BA (Hons) in English and Music and a postgrad Diploma in Computer Science and Interactive Media. She absolutely thrives in a diverse client environment where her instinctive abilities in identifying and analysing audience behavioural trends and acquisition opportunities are in high demand. Sophie’s prior career experience within the Marketing Communications team in UCC and it’s College of Business & Law were formative in shaping her future technical digital expertise in CMS development, Visual Identity Planning, Social Media campaigns, Google Analytics and Pixel creation for customised conversion tracking, optimisation and remarketing. Lucky for Fuller Marketing, Sophie loves marketing as much as she loves music and is totally attuned to both!