The Story of Ruth
Ruth brings a wealth of marketing and digital experience to business. The services provided by Fuller Marketing deliver strong business growth to clients, with results that are measurable. In the process waste and inefficiency is removed. Ruth has worked with a wide range of clients from sole traders to large scale companies.
Brand’s Ruth has worked with include Bishopstown Credit Union, Cork On Ice, Elite Pilates, Cork Chamber of Commerce, Network Cork, McDonald’s, Aviva, Emirates, Mars Ireland, Reckitt Benckiser, L’Oreal, 7up, PepsiCo, EOne Movies, Musgrave Group and RedFM.
Fuller Marketing was founded on the insight that many SMEs shy away from bringing in the best digital expertise because of cost. In 2017 there is a real need for digital marketing and most businesses recognise this. We offer senior level marketing at a reasonable price. We take care of your marketing from start to finish. Solutions are delivered in a focused way: What is the message? How should it be conveyed? Who to? And when?
As well as 3rd Party Marketing – known as 3PM – we work on new projects with a number of clients. This could involve a new website, brand position, a new product launch or an analysis of the business to yield strong growth.
The Story of Sheila
Sheila Kelleher is Strategy Director with Fuller Marketing. She holds a BA (Hons) Business & Economics and as part of the Fuller team is focused on delivering results to meet their client’s needs, identifying growth potential and helping to provide marketing and business solutions to their commercial challenges.
She brings vast experience having worked for 17 years with an Australian owned multinational PLC as General Manager EMEA and latterly as General Manager – Worldwide Gold Mining, Developing Markets & EMEA Operations. She led high performance teams across Manufacturing, Sales, New Business Development, Marketing and Distribution and strategic change initiatives including the development of a new WW business division targeting emerging markets in MEA, CALA and APAC growing it to revenue levels of >US$100m per annum.
Kelleher says “My industry experience on strategic planning, international business development, sales and channel distribution has already come into good use and if I can save any client from the pain of making some of the mistakes I did along the way, then that’s all the better.”
Prior to that, Sheila’s early career experience was shaped by her work in the Cork International Choral Festival, UCC, Cork Enterprise Board and Cork Corporation. From the outset, Fuller Marketing has the right elements, the ‘spark’ and the experience to add value to businesses that require short-term project and campaign support, through to 3rd Party Marketing (3PM) support services, where we act directly as the marketing department as an extension to a business or as an arm of an existing department tasked with specific objectives. ”
We work with a diverse client base, we love what we do and look forward to doing more!”
The Story of Sharon
Sharon Lombard is a key member of the Marketing Executive team at Fuller Marketing. She brings a wealth of senior administrative and account management skills to the business. Before joining the team, she already had established a tremendous working relationship with Fuller Marketing having first collaborated with Ruth on the co-ordination of the award winning programme, IWish, where she continues to fulfil her role as a Project Manager. IWish is a social enterprise ‘Not For Profit’ organisation which encourages transition year female students to pursue careers in Science, Technology, Engineering and Mathematics (STEM). Sharon project managed the awesome task of taking 4,000 students to a showcase event over 4 days in the Cork City Hall and The RDS, Dublin under the directorship of its three inspiring founders Gillian Keating, Caroline O’ Driscoll and Ruth Buckley. Her calm, eminently capable and results-focussed work ethic aligns perfectly with Fuller Marketing as she is a proven multi-tasker able to liaise with everyone from students to corporate interests and all stakeholders in between, including blue chip companies, local government and higher education institutes. Sharon’s career path also includes an invaluable 10 years Customer Service experience in the retail industry and before that as a Sales Executive for a leading food importer – and on top of all that, she is passionate about making a difference!
The Story of Katie
Katie Nagle is our ‘go-to’ Marketing Executive when we need to build and execute SEO, display ad campaigns, digital communications and monthly report analytics for our client base. She is social media savvy, with an innate sense for identifying the style of messaging that reaches the core target audience. Her career experience since completing Business Management in Hospitality in Cork Institute of Technology led her to junior managerial roles in 5* luxury Hotels, but she found her true calling with Fuller Marketing. Her experience and training in the leisure and hospitality sector instilled an appreciation for high standards of professional service, attention to detail and the softer skill sets required to work well with people. Katie excels in creative campaign development and adopts a hands-on role in AV project work. She is a considerate, consultative and responsible team member who thrives on the success of client campaigns. And if that wasn’t proof enough of her conscientious nature, she has also served as a Poll Clerk for all Referendums and Elections since 2012.
The Story of Kate
Kate O’Herlihy is our media, promotions and events Marketing Executive and her skill sets include creative content generation, media liaison and outdoor promotions. She graduated with a BA in Marketing from Cork Institute of Technology and her career experience since then has been significantly embedded in Events and Media promotion. Her work with Cork’s RedFM provided an early introduction to Fuller Marketing and her talent for organisation, decision-making and the instinctive ability to seize and capitalise on ‘real-time’ promotion and marketing opportunities was evident from the outset. Kate joined Cork’s RedFM in 2015 working as a Red Patroller and progressed to Marketing & Events Executive and continues to work in that capacity in addition to her role with Fuller Marketing. As part of the team, she has added the sense of ‘energy’ that stems from working in the ‘live’ media environment and we love the drive and motivation that guarantees our clients the attention and results-focus they deserve.
The Story of Colin
Colin Barrett reinforces the team as our Web Development and Digital media Marketing Executive. His skills and experience include website concept and design development through to SEO and analytics. He graduated with a BA (Hons) in Marketing from Waterford Institute of Technology and immediately moved on to further hone his Digital Marketing skills at Cork Institute of Technology. His career experience has been centred on the financial services industry before he accepted the opportunity to join the diverse and fast-paced marketing agency world. He’s a perfect fit for the Fuller Marketing team. The fact that he’s a hard worker and a team player is a given. The bonus is that he’s an ‘ideas man’ and he proactively sets out to test for fresh opportunities in campaigns and strategies, following the creative process through from beginning to end, demonstrating goal-orientated qualities worthy of an Effin County Limerick Junior Footballer Top scorer 2012/2013. In fact, you can watch the video below to see Colin in fine form hitting a sideline cut from 65 meters!